SEO | Wordcamp Boston 2010
Here are my scribbled notes .. questions please ask.
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- Introduction
- Acquistion, Conversion, Retention
- Common Issues:
- When you build an external link.. Make it to _blank
- Page Speed (start thinking about it)
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http://splityarn.com/
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- Title Tag
- ALL IN ONE SEO PACK
- Must Must Must have a Keyword in the title.
- H1 with Keyword
- Pull off useless links that aren’t helping rankings/conversions/usability
- Focus on keywords when building links
- Pick a focus and run with it.
- Deep linking (internally & externally)
- GOOD ARTICLE: http://www.seobook.com/archives/001470.shtml
- Primary Index — site:http://splityarn.com/*
- Start watching your site:
- Google Analytics | Figure out the keywords that are driving traffic.
- Google Webmaster Tools , Yahoo Site Explorer, Bing Webmaster Center
- Lean on keyword research BEFORE writing content and page titles.
- Google Search Based Keyword Tool
- Google Adwords
- Keyword Difficulty (SEOMoz)
- Change Category Base
Common Settings Under Permalink Settings
- Create a game plan.
- Pick your keywords and start monitoring your rankings:
- RockinSEO.com
- Free Monitor for Google
- ZoomRank.com
- WebPosition.com
- Obtain ‘keyword rich’ links.
- Currently you have ~61 links – majority of brand name as link.
- Link Acqusition
- Sponsor events
- Linkbait
- Become actively involved in your niche community
- Social Bookmark
- Blog Commenting
- Social Media (LinkedIn, Facebook, Groups etc)
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SEM/Usability
- Featured article is doubled.
- Contact Form
- Contact Form 7 Plugin
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http://www.alexrodrigueznotebook.com/ & http://www.bostonsportsmedia.com/ | too many external links
- You can’t always monitor those sites. If you start unknowingly linking to a malicious, spammy, bad site it will affect rankings.
- Focus on what your trying to do.
- Top Links.
- Meta Keywords
- InLine CSS
SEM/Usability -
- Calender
- Fine Polish Details:
- Alt Tags
- Keywords in the initial content.
- Bold Keywords (Emphasis)
- Freshness
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Comments
Hi Corey,
I really appreciated your session at WordCamp Boston. There was a lot of great info, some I knew and some that I didn’t. Good job.
