Google SK Tool
Just some food for thought:
Some of you may already know of this tool but if not I encourage all to take a look: http://google.com/sktool/
I’ve been just doing some analysis of this tool and the “monthly searches” numbers seem very realistic to me. I think this may be the most accurate tool out there. Any thoughts from anyone who has used this tool strictly speaking about the “monthly searches” column?
I’ve done some case studies with personal sites and the numbers seem to be very close to the numbers of hits I get a month on them (within the ballpark ). The numbers currently listed within the “old or original” Google Keyword tools is not even close. Sometimes I feel the numbers are inflated by at least 10x the actual number of real searches a month.
I’ve looked at my personal site and I’ve got some pretty interesting results. On the keyword tool I punched in the searched phrase with no website filled in. It tells me “monthly searches” is 42. On Google Analytics it explains to me how many clicks I’ve rec’d from the phrase and that number for the month of October was 31. I am searching #1 for that term so I can assume when someone searches that name about 73% of people searching that phrase in are clicking on my site (that seems pretty darn accurate and a very fair number).
The tool says another small searched term gets searched 66 times in a month, in Google Analytics in the month of October I received 62 hits for that exact term. Honestly – Does it get any more accurate than that?
UPDATE: Let’s look at some case studies for using this data for PPC:
A word like Crawfish Cooker get’s 66 Searches Monthly ($0.53c suggested bid). Another phrase like Hotel Reservations gets 18,000 ($2.53 suggested bid). If you look at the suggested bid for either of these phrases, you can see “Hotel Reservations” cost is 5x that of “Crawfish Cooker”, but the traffic is 300x that. I would consider “Hotel Reservations” a much better buy. The reason being the associated cost is so low, the traffic is reasonably high, and your successful conversions (hopefully) should pay out enough to cover your expenses.
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Comments
I would have to agree with you, I have checked out the results and they seem to be in order.
